Responsibilities
Hexagon’s Asset Lifecycle Intelligence division is seeking a Marketing Operations & Pardot Strategy Manager. This role will serve as the strategic marketing lead for Pardot and oversee executional excellence for the Marketing Operations team. The ideal candidate will have deep hands-on expertise in Pardot, with the ability to guide best practices in list building, hygiene planning, quality assurance, and campaign optimization. This person will also support resource prioritization and driving operational consistency.
• Pardot Strategy & Execution Oversight: Act as a lead Pardot strategist, owning the vision, process improvements, and best practices related to Pardot use. Provide hands-on expertise in areas such as list building, segmentation, data hygiene, lead routing, and campaign QA.
• Process optimization: Design, document, and refine scalable processes and quality assurance frameworks for campaign execution. Work with cross-functional stakeholders to continuously improve operational efficiency and consistency.
• Cross-functional team partnership: Collaborate with Global and Regional Marketing teams to ensure seamless campaign execution and alignment with business objectives. Partner with stakeholders and practitioners in Sales Operations to drive operational and technical excellence.
• Problem-solving: Cultivate an understanding of issues within our processes and develop solutions to promote efficiency.
Education / Qualifications
• 8+ years of experience in B2B marketing, with at least 4 years focused on marketing automation platforms and marketing operations, preferably working with global teams.
• Extensive experience with Salesforce Marketing Cloud Account Engagement (Pardot), including campaign setup, list management, QA processes, and data hygiene best practices.
• Strong understanding of Pardot data flows between systems.
• Experience guiding junior team members or serving as a team lead.
• Experience overseeing a complex portfolio of projects from start to finish, ideally within a global marketing organization or agency.
• Experience navigating a matrixed, global organization.
Preferred
• Salesforce Marketing Cloud certification
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About Hexagon
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.
Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.
Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
Why work for Hexagon?
At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.
* In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.
Everyone is welcome
At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.
Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.