Responsibilities

• Lead the development and execution of high-impact, measurable marketing strategies, including integrated campaigns and Account-Based Marketing (ABM) programs across multiple channels, aligned with business priorities and revenue goals
• Partner closely with sales leadership and business development teams to generate qualified pipeline and support opportunity acceleration
• Own end-to-end campaign planning and execution, including timelines, budgets, performance tracking, and ROI measurement
• Drive and oversee direct and digital marketing initiatives, including email campaigns, webinars, lead nurturing programs, content syndication, events, and marketing automation programs
• Lead the creation and governance of marketing collateral, ensuring messaging consistency, value proposition clarity, and adherence to corporate brand guidelines
• Support and manage regional and global marketing initiatives, working closely with the Europe-based marketing team and other international stakeholders
• Plan and execute large-scale virtual and in-person customer events, conferences, and executive briefings to support customer retention, upsell, cross-sell, and new logo acquisition
• Analyze campaign performance and market insights to continuously optimize strategies and improve conversion rates
• Act as a strategic advisor to internal stakeholders on market trends, customer needs, and competitive positioning within the software solutions landscape

Education / Qualifications

We are looking for a results-driven and strategic Marketing Manager with 14+ years of experience in B2B software solutions marketing. This role requires a proactive leader who can manage complex, multi-channel marketing initiatives and work closely with senior stakeholders across product, sales, strategy, and regional marketing teams to drive pipeline growth and brand impact.

The Marketing Manager will be responsible for leading the regional marketing team and owning the regional marketing strategy and execution, aligning closely with global marketing strategies.

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred
• 14+ years of experience in B2B marketing, preferably within software solutions, enterprise technology, or high-tech industries
• Proven experience leading integrated marketing campaigns and ABM initiatives in close alignment with sales teams
• Strong understanding of marketing automation platforms (e.g., Pardot, Salesforce Marketing Cloud, HubSpot) and CRM systems such as Salesforce
• Advanced proficiency in Microsoft Office; working knowledge of HTML and digital marketing tools is a plus
• Demonstrated ability to align sales and marketing teams around shared objectives and measurable outcomesStrong analytical mindset with high attention to detail and data-driven decision-making capability
• Excellent stakeholder management, communication, and relationship-building skills
  •    Ability to work effectively in a fast-paced, deadline-driven, and international environment
  •    Responsible, flexible, customer-focused, and pragmatic in approach
  •    Excellent written and verbal English communication skills

What Hexagon Offers

• A strategic and impactful leadership role in a dynamic and evolving software solutions environment
• Opportunities for continuous learning, professional growth, and career advancement
• A collaborative culture where your ideas and contributions make a real differeShort communication lines and efficient decision-making processes
• A dynamic, open, and inclusive company culture with a global footprint

About Hexagon

Hexagon is the global leader in enterprise software, empowering organizations to build a safer, more sustainable and efficient future. We transform complex data into actionable insights that drive smarter decisions, modernize operations and accelerate digital maturity across industries that matter most — public safety, defense, transportation, government, industrial facilities and physical security.
 
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,800 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com. 

Why work for Hexagon?

At Hexagon, if you can see it, you can do it. Hexagon puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world. 
 
* In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with. 

Everyone is welcome

At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all. 
 
Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.