Responsibilities
- Work internally to develop measurable, high-impact campaigns and ABM programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for the sales force that are aligned with business priorities, objectives and goals
- Develop plan and manage the execution of an integrated campaign from start to finish and manage timelines and budgets
- Support Hexagon direct marketing activities, covering multiple channels (direct mailing campaigns, Hexagon newsletters, events etc.)
- Develop and create marketing materials, design and print, consistent with the corporate identity
- Plan, develop, and execute campaigns including webinars, lead nurturing, email campaigns, events, and other digital and online programs
- Support planning and execution of large-scale virtual and live customer events that help build and strengthen relationships and revenue growth with existing customers, and acquisition of targeted accounts
- Key relationships will include Sales and Business Development teams, as well as the marketing team in Europe.
Education / Qualifications
- Master’s degree in marketing or business administration
- 3-5 years’ experience in B2B (direct) marketing in a comparable high-tech products company or in a relevant industry company
- Expert skills in Microsoft Office. Knowledge of HTML, SalesForce.com or Marketing automation (preferably Pardot) is a plus
- Prefer experience working with sales organizations; demonstrated ability to align sales and marketing on common goals, objectives and actions
- A high attention to detail is a must
- Responsible, flexible and customer oriented – a pragmatic attitude is needed
About Hexagon
Hexagon is the global leader in enterprise software, empowering organizations to build a safer, more sustainable and efficient future. We transform complex data into actionable insights that drive smarter decisions, modernize operations and accelerate digital maturity across industries that matter most — public safety, defense, transportation, government, industrial facilities and physical security.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,800 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com.
Why work for Hexagon?
At Hexagon, if you can see it, you can do it. Hexagon puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.
* In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.
Everyone is welcome
At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.
Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.