Job Overview
Hexagon’s Asset Lifecycle Intelligence division is seeking a Senior Marketing Operations Specialist to join our Global Marketing Operations team in the Asia Pacific region. The selected candidate could reside in Australia, Singapore, or Malaysia and will support the APAC Marketing team by driving digital platform adoption, ensuring brand standards, and implementing industry best practices.
As Senior Marketing Operations Specialist, will focus on managing marketing processes, CRM solutions, automation, and performance tracking to optimize marketing efforts and ensure operational efficiency. The ideal candidate needs to be data-driven, an agile problem solver, and passionate about delivering impactful marketing solutions.
#LI-AC1 #LI-Hybrid
Responsibilities
- Assists in the designing and building of demand generation, nurture and scoring program strategies
- Responsible for automation rules and lead routing within Pardot, including creation of templates for use by others within the marketing function
- Creates nurturing and scoring programs to support the marketing organization
- Monitors and reports on effectiveness metrics related to tactics and programs managed by Pardot and related applications
- Project Manager for software integration projects in the areas of lead data augmentation, reporting, chat and other new technologies.
- Manage data integrity and lead imports into Pardot from external sources.
- Trains marketing resources on how to run reports and accomplish basic tasks within the marketing automation programs
- Deploy and train the regional teams on the new tools and processes that come out of the global team
- Be an expert on email marketing, email policies, marketing automation and reporting
Education / Qualifications
- Bachelor’s degree of equivalent education, MBA is an asset
- Two or more years of administering a sales force automation (SFA) or marketing automation system
- An excellent understanding of digital marketing processes & systems
- 1-2 years of Salesforce experience
- 1-2 years of Pardot
- 1+ years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)
- Experience working with business owners in defining reporting and data requirements
- Advanced Microsoft Excel skills
- Advanced PowerPoint skills
- Some knowledge of HTML
- Ability to translate business requirements into technical specifications
- Strong research, analytical/decision making and problem-solving skills
- Experience in gathering requirements and formulating business KPI's for reporting
- Strong verbal/written communication & data presentation skills, including an ability to effectively communicate with business leaders and technical teams
About Hexagon
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.
Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.
Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
Why work for Hexagon?
At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.
* In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.
Everyone is welcome
At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.
Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.