Responsibilities

 We are seeking a dynamic Field Marketing Lead  to make a significant impact in driving growth and brand awareness  in the Japan market. This is a rare opportunity to be part of our Marketing Team, focusing on Japan’s customers and markets within the Oil & Gas, Chemicals, Power, Marine, Infrastructure and manufacturing industries.

This role reports to the Senior Manager, APAC, based in Australia, providing you with opportunities for professional growth and development within a global marketing environment.

• Contribute to development of Japan marketing plan and execution (lead gen, retention, cross sell/upsell) to Total Addressable Market

• Execute marketing programs using both outbound or inbound tactics and channels

• Orchestrate with customers and cross functionally to ensure marketing campaigns are supported and delivered with results i.e. with pre-sales and sales.

• PR management and content syndication (press releases, case studies, articles)

• Marketing collateral production and management

• Event management (roadshows, tradeshows, user events online and in person)

• Review translations and localise content for newsletters, websites, webinars

• Support alliances/channel partner marketing team

• Conduct market and competitive analysis and present summary reports.

• CRM and data management for leads conversion

• Reporting on marketing metrics and KPIs

• Manage vendors/agencies/freelancers

#LI-TO1#LI-Hybrid

Education / Qualifications

•Native level Japanese language skills with business level English.

•BSc/BA in marketing, communications or equivalent
•Proven experience as B2B technology marketer as single contributor or part of a team managing across function and outsourced agencies.
•Thorough understanding of marketing channels and tactics targeted towards aligned industries and personas
•Strong marketing and business acumen with 5+ years’ experience
•Exceptional communication, people skills and writing skills
•Cross-functional collaboration
•Highly desirable skills: including MS Office, Adobe suite, marketing software/platforms, Salesforce applications
•Always curious and open to learn new marketing programs or initiatives to adopt
•Well-organized and meticulous 
•Commercial awareness partnered with a creative mind
•Strong command of English: spoken, comprehension and written is required

About Hexagon

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications. 
 
Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle. 
 
Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability. 
 
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB. 

Why work for Hexagon?

At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world. 
 
* In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with. 

Everyone is welcome

At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all. 
 
Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.